For Immediate Release
The National Campus and Community Radio Association (NCRA) and Farm Radio International (FRI) host a World Radio Day event in Ottawa to celebrate the importance of radio.
The theme for this year’s World Radio Day is A Century Informing, Entertaining and Educating.
OTTAWA, ON.- January 15th, 2024 – On February 13th, people worldwide will celebrate World Radio Day. Whether you listen to it in your car, at home, on your mobile phones, at work, we can all agree that radio continues to play an essential part in everyday lives. We rely on it to learn what is happening in our communities, when disaster strikes, to educate us on important topics or to feel better connected to the world around us. And while radio is seeing some declines with station closures, it’s seeing a rise across sub-Saharan Africa, where rural people rely on it for their lives and livelihoods.
To celebrate, the NCRA/ANREC and FRI are partnering to get people to listen to the radio on February 13th. Whether it’s your favourite local radio station, campus radio, public broadcast, or a special program that will be streamed live that day, we want as many people as possible to tune in to show that audio continues to impact our everyday lives.
NCRA/ANREC and FRI will also partner with CKCU-FM to host a live broadcast that can syndicated. There, you will hear from broadcasters past and present and from around the world talking about the importance of radio.
“In Canada, campus, community and Indigenous not-for-profit radio reaches over 75% of Canadians, providing invaluable local news, information and entertainment in spaces where the local voice is often not heard. It fosters music growth, disseminating verifiable information with journalistic integrity and provides opportunities for organizations and companies to inform their community through a free-to-access medium,” says Barry Rooke, Executive Director for the NCRA/ANREC
“In sub-Saharan Africa, radio is the world’s most accessible and popular communication service. When combined with mobile phones, which allow farmers to share their own stories on the airwaves, it brings lasting change for some of the world’s most vulnerable people—small-scale farmers in rural Africa,” says Kevin Perkins, Executive Director of Farm Radio International. “By sharing knowledge, amplifying farmers’ voices, and supporting better practices, audio has the power to reduce food insecurity, improve health and nutrition, and plant the seeds for long-term positive change.”
Last year, Farm Radio International directly reached an estimated 24.1 million people with life-changing audio services over the airwaves, enabling about 5 million to make a positive change.
This live broadcast will take place on February 13th, 2024, at a morning event in downtown Ottawa. Details will be released shortly, including ways to participate as an NCRA/ANREC member station.
The National Campus and Community Radio Association/L’Association nationale des radios étudiantes et communautaires (“NCRA/ANREC”) is a not-for-profit national association working to recognize, support, and encourage volunteer-based, non-profit, public-access campus, community and native radio broadcasters in Canada. We provide advice and advocacy for individual campus and community (“c/c”) stations and conduct lobbying and policy development initiatives with a view to advancing the role and increasing the effectiveness of our sector. The NCRA/ANREC currently has 129 member stations.
Since 1975, CKCU 93.1 FM in Ottawa has pioneered Canadian community broadcasting, carrying out its mandate of providing an alternative to commercial radio as a voice for the many local identities and communities not served by mainstream media. A team of nearly 200 volunteers contribute to CKCU’s diverse content and independent programming.
Farm Radio International is an award-winning Canadian communications-for-development organization that harnesses the power of radio and partnerships to serve African farming families and communities. By working with existing radio stations across Africa, we reach tens of millions of small-scale farmers with life-changing information and provide opportunities for their voices to be heard. Visit www.farmradio.org to learn how radio is seeding change.
The event is set to take place on February 13th in the morning for World Radio Day.
For More Information:
Christian Robillard, Head of Stakeholder Engagement, Farm Radio International